This is my explanation. I think, of course, we are 
ripe for a return. We are in the moment now in the 
‘90s when French theory is on the way down. 
Everyone knows this. Even the Chronicle of Higher  
Education  has recently written an article “What 
now, what next after theory?" We are in the post-
theory age. We are ready for the return of 
McLuhan. I consider myself directly in his line. 
Many, many similarities between us—we were 
raised as Catholics, we are highly scholarly in our 
vocations. We have this kind of interdisciplinary 
mind that did not fit in at all with what was 
demanded of a kind of overspecialized and 
excessively literary new critical style. McLuhan was